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MIMI

MIMI

MIMI is a beauty hub created by Hollie Parkes. After years of successfully building a large customer base, Hollie aspired to elevate her solo built business. Encapsulating everything it meant to focus on the enhancement of natural beauty within a trendy, high-end venue.

Deliverables

Advertising

Branding

Design

Event Support

Identity

Messaging

Naming

Packaging

Social Adverts

UX/UI Design

Service s

Brand

Design

Digital

Spaces

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With an aim to create a re-imagined salon and raise her presence in the beauty industry, we worked with Hollie on a holistic brand identity. From there MIMI was born.

We focused on creating a brand which reflected all aspects of elegance and confidence. Accomplished by using a neutral palette, paired with graphic patterns and holographic materials, we crafted an iconic and bold brand.

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From art direction and social content to interior design and signage, we have continued supporting Hollie with her vision towards a more inclusive and welcoming beauty industry.

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