Mimi

Mimi is a beauty collective, situated in Worcester and rapidly expanding into other parts of the UK. Focused on a more natural aesthetic, MIMI's ethos is to make everyone feel welcome, beautfiul, and as such happy within themselves. 

We first worked with MIMI to help elevate their presence as an established beauty hub, working to craft an identity which is soft, yet iconic and bold. We also helped to communicate the branding to their physical salon space, as well their online space.