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DesignReligion worked with Halfords on the development of their ‘Wheels’ employee benefits sub-brand and communications including logo, guidelines, templates and digital assets as well as a new positioning statement of ‘Your Halfords’.
Deliverables
Advertising
Branding
Design
Guidelines
Identity
Service s
Brand
Campaign
Design
Digital
We updated the new ‘Wheels’ logo to align with the Halfords brand, whilst evolving the icon from the previous creative approach.
We also worked closely with Halfords to develop a new set of icons in their new internal brand to depict their core benefits.
We reversed the use of brand colours with the orange used as a highlight on black background to create differentiation for an internal audience.
The design was expanded further to cover posters, literature and digital assets.
Defining the application of the new brand within a comprehensive guidelines.